“What used to get me out of bed in the morning was being able to deal simply and honestly with people. To get vendors the best prices I could, but not to trample on buyers.
“That’s getting harder and harder. When you’re up against so many estate agents who will over-quote to sellers and under-quote to buyers, who will do anything to get a listing or to get a sale, it’s become a game I don’t want to play.
“I have been watching a lot of buyers’ advocates at work. I have seen how the good ones make life easier for their clients in finding hard-to-find properties, in cutting through the jargon and the ruses and in saving time, tears and money.
“If I was in the market now, especially when it’s cooling, I’d want a buyers’ advocate on my side.
“I’ll be more specific: I’d want Morrell & Koren. They were the first, they are the best.
“That’s why I joined them."
Damian Taylor was born, raised and educated in Melboune’s bayside. He commenced his real estate career in Perth in the mid-1970s at the age of 23. After gaining his real estate licence, Damian started his first real estate agency in West Perth in 1977.
Damian returned to Melbourne in 1979, working as a sales consultant and later an auctioneer with long-established Brighton and bayside agency, Hodges Real Estate.
In 1988 he was headhunted for the position of Director at Baillieu Knight Frank's residential business in South Yarra. Following the sale of that business in 1990, Damian rejoined Hodges as General Sales Manager.
Soon after, an opportunity arose to be involved in a management buy out of Hodges. Over the next 17 years Damian was the principal Director and Licensee of the rapidly expanding Hodges Group (one of Melbourne’s largest real estate agents) and saw it grow to be a major bayside agency with nine offices and over 90 staff.
Damian was senior auctioneer for the group; over 30 years he has conducted over 4,000 auctions, in total representing close to a billion dollars worth of property.
Prior to joining Morrell & Koren, Damian sold his interests in the various Hodges businesses. He brings 35 years of experience and unequalled knowledge of the Bayside area to Morrell & Koren.
For the Fin Review's report on the birth of Morrell & Koren Bayside: CLICK!